you begin selling products online, there are a few things that you must
consider before jumping into the marketplace. First and foremost, is establishing
the method by which to accept payment from online customers. The Pro Edition allows
credit card and check/money order payment options.
two types of systems in place to take credit cards online from your customers:
Online (Real-Time) processing and Offline processing.
Credit Card Processing
In most cases,
small business who are new to the Internet already have the ability to
process credit cards from a retail outlet or office. If this is the case,
it is recommended that you start your online venture using the offline
processing method included with the Pro Edition’s Shopping Cart system.
site will take credit card information from your customer, encrypt it,
and store it in a database table for your retrieval. You will then be
notified, via email, that you have a new order. At that time, you can
login to the Pro Edition and view customer invoices and credit card information.
This allows you to process the credit card manually through your local
terminal. Offline processing is a far cheaper route when starting a new
Internet venture. Please note that the general offline processing encryption
utilized by the Pro Edition is not classified as a defined bit type. Therefore
it should be understood that the storage of credit card data is in no
way represented as secure. You should also use some form of SSL certificate
when using the offline method.
You can also specify which “Name Brand” credit cards can be
accepted by your shopping cart and processed through available methods.
Credit Card Processing
requires a bank merchant account and credit card gateway system. Most
small business are equipped to process credit cards already, and can easily
understand the merchant account process. The gateway simply acts like
a local “terminal” used to “swipe” credit cards
when purchases are made at retail stores. Both features necessitate additional
start-up and monthly costs, based on the merchant account provider and
gateway used. The Soholaunch system incorporates the Verisign™ gateway
product. However, through the use of custom PHP includes, any gateway
system can be incorporated.