of search engine optimization is a vast one. Many people have many ways
and theories on how to get better placement in search engines across the
Internet. The Soholaunch Pro Edition has incorporated some of the most popular
and respected ways to allow you to manage the way your site gets placed
in search engines.
thing that you want to do is set-up your site to be search engine friendly.
In some ways this is already being accomplished for you automatically
by the Soholaunch Pro Edition. Because the essence of how the Pro Edition operates is
to generate dynamic pages through PHP interaction with database tables,
there is really only one program file that “runs” your entire
website. To make matters worse for SEO, it’s a PHP file which most
search engines do not recognize. Therefore, each time a page is created
and saved within the Pro Edition, an HTML version of that page is also created
and saved to your document root directory. This way search engine “spiders”
can find each and every page within your web site for inclusion. These
HTML pages are known as “Gateway Pages” and in case you didn’t
know, “spiders” are programs that automatically “view”
your site by search engines.
contain all of the content data that you have placed within the page editor
for that page without your site template. Within the Gateway Page, is
embedded meta tags that contain keywords, title, description and instructions
for search engine “spiders”. Along with these are also plain
text links that link to your other html gateway pages (See “Why
the Menu Display system is important with custom templates”). Some
search engine spiders have the ability to “follow” these links
within an HTML page and log more pages within your site. Every gateway
page however is identified as such and has a prominent link to your “real”
dynamic PHP site.
to control keywords for each page of your site
“Webmaster” button on the top navigation bar, you can set
the default description and keyword meta tags that will be placed within
all of the automatic gateway pages. This should be set regardless of whether
or not you wish to detail specific pages. Otherwise, your Gateway Pages
are created with no keywords in the header and the search engine spiders
will have to rely on content wording only to place your site page.
may wish to detail and change keywords on a page by page basis. Obviously,
content from page to page is different, therefore the keywords used to
“locate” the content on this page should be different as well.
a specific page you can access the “Page Properties” button
at the top of the page editor. This will display a dialog box that allows
you to enter specific keywords that pertain ONLY to the current page you
are editing. Enter each keyword separated by commas and click the OK button.
When you save this page, the keywords you entered will be written to the
Gateway HTML page for this page. It’s that simple.
the Gateway Page HTML
In some instances,
it has been recommended that the Gateway Page content, actually consist
of mostly text with very few images. The images that are used should contain
specific text content that acts as more keywords in the “ALT”
tag of the image.
noticed in the last exercise that there is also a place for “Gateway
HTML” in the “Page Properties” section of the page editor.
This allows you to create custom HTML and place it into this area to customize
your Gateway Page. However it is not required that you include page links
with your custom HTML because the Pro Edition will automatically append links
to pages that exist on your Menu Display system.
the Menu Display system is Important with Custom Templates
search engine optimization, the Gateway Pages that are created by the
Pro Edition automatically create plain text HTML links to other Gateway HTML pages
at the bottom of each page. Therefore, the only way the system “knows”
what pages are publicly visible is by referencing the Menu Display system.
Even though you may be utilizing a custom template with “hard-coded”
HTML links to the pages within your site, you will need to add all pages
that you wish to show up on the Gateway Page links to the Menu Display system.
That insures proper linking when people enter your web site through a
is an ever-changing landscape
One of the
most misunderstood concepts behind Search Engine Optimization is how to
get placed at the top of the search results by all the search engines.
In our experienced opinion, that is the first problem. Web sites are better
off (on average) getting placed within the top 20 search results based
on a very large variety of “search topics” than getting placed
in the number one spot based on a few topics. You could spend a lot of
time narrowing down your keywords and your page content so that your site
becomes number one on the search results list for any given search engine.
But guess what? It only works that way because you are searching and optimizing
for a single search topic. For example, let’s say you sell garden
tools. You can spend months optimizing your site to be number one when
someone searches Yahoo!™ for “garden tools”. That’s
great right? Wrong! What if someone searches for “gardening advice”
or “shovel”. Where do you show up in that search? Probably
not at all.
site statistics and keep an eye on your “referring sites”.
How are people reaching your site? From what search engines? What did
they type in to the search engine to reach your site? Are those keywords
listed in your site pages? Does it give you more ideas for keywords that
don’t appear in your keywords now?
you optimize your site to cover as many topics related to your site content
SEO web sites