eNewsletter
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The newsletter
module allows you to communicate with your site visitors as often as you
would like. By allowing visitors to sign-up or “opt-in” to
receive email updates about your site, you are able to promote products
and communicate news on a daily, weekly or monthly basis.
There are
two types of newsletter formats, HTML and Text. It is very important that
you understand these types, how they affect users, and the methods by
which they are managed by the Soholaunch Pro Edition.
Most users
on the Internet today are able to accept HTML via email, meaning that
their email systems can accept images and interpret the HTML code used
to display web pages. From a marketing perspective, this allows great
flexibility in how information is delivered. However, the downside is
that some users prefer not to receive HTML via email because of the potential
of receiving viruses or other unwanted material. Others, simply do not
have the ability to accept HTML even if they wanted to. Though the Soholaunch
newsletter module allows users to select which type of newsletter they
wish to receive, still others do not even know the difference between
HTML and Text email messages. This presents a problem when trying to send
mass newsletter mailings to assorted visitors.
Within the
Soholaunch platform, HTML newsletters are encouraged regardless of how
your visitors may choose to receive their emails. This is because the
newsletter module uses some unique features to insure every user is able
to view your newsletter.
When you
create and send an HTML newsletter to a data table, the text message is
MIME-embedded in the code of the HTML. This is done so that if a user
has selected to receive an HTML newsletter, but they are unable to view
it, they will simply see the text email anyway. Also, certain groups of
users are set to receive Text emails whether they choose HTML or not.
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